Did you really think I would forget about World Chocolate Day?
It’s the most wonderful day of the year! A day to enjoy, explore, and excite your taste buds with a gift from the gods themselves: chocolate.
However, you cannot truly celebrate World Chocolate Day with ordinary chocolate purchased at the supermarket. No, no, no! Now is the time to break bad habits and educate yourself on the pleasure of chocolate. The good, the bad, and the deserving of your money.
Make yourself a hot chocolate and grab a choc-chip biscuit. It’s time for some chocolate worshipping.
Brief History of Chocolate
Most true chocolate-aficionados know chocolate originates from South America. The word “chocolate” is believed to come from the Aztec word “xocoatl”. However, chocolate back then was nothing like chocolate now. It was a bitter drink brewed from cacao beans and yet still considered the food of the gods.
Both the Mayans and the Aztecs believed the cacao bean had magical or divine properties. It was used in almost every sacred ritual from birth through to death and beyond. It was the extra special secret ingredient to … well, everything.
Sweetened chocolate, as we know it today, wasn’t really a thing until the Europeans discovered the Americas, and its local cuisine. Apparently, they didn’t really like the taste of it until they figured out how to mix it with honey or cane sugar. And then it really hit off.
Over time, chocolate has moved from being a luxury of the privileged upper class in Europe to the modern chocolate bar we lust after today. Joseph Fry, Cadbury, and Nestle have all had their impact on the development of chocolate and its availability in the mass market–for better or worse. Not all chocolate is created equal, being dependent on the quality of ingredients and the local influence. Trust me when I say, the chocolate used in ration packs for Australian soldiers over the last 30-years leaves MUCH to be desired.
The Art of the Chocolate
However, recently there has been a revolution amongst the chocolate lovers. No longer do we want it to be a common everyday grocery item. No longer do we want it to be a mass production of simple satisfaction for the general folk. We expect more from the ingredients, the production, and the end product we hold in our pretty little hands.
If you are going to celebrate World Chocolate Day, you have to do it right. Start with a local artisan who knows what they are talking about. I went straight to one of my favourites: Coco Chocolate in Kirribilli, Sydney.
When you walk into their Kirribilli store, you are instantly greeted with a cozy French-provincial feel of ‘welcome’. Everything in the store looks and feels and smells artisan. It is a pure delight just being in the store. I love it. I can’t rave enough about it. And it is EXACTLY the place I wanted to be for World Chocolate Day.
Rhianna knew what I meant. She was the staff of the shop today and happy to chat. When I pointed out how difficult it would be for me to work in a place like this, she exclaimed “Oh, I totally understand!! It is way too easy to simply enjoy everything but when it’s good chocolate… like, really good chocolate… you only need a little bit to enjoy it. I have to show restraint but I love the good stuff so much more than the everyday stuff.”
And that’s why they are perfect for World Chocolate Day.
World Chocolate Day
World Chocolate Day is not only about the chocolate (though, chocolate does deserve a day of worship). It is also a day to appreciate the cost of providing the world with chocolate. As soon as something is considered popular and valuable, you can guarantee greed will come in and ruin it. Chocolate is no exception. So many companies are too willing to source cheap cacao from vulnerable communities without any care for the impact it has. Companies who are purchasing water reservoirs and then selling it back to the locals at hyped prices because their CEO’s don’t consider water to be an essential right. Companies who are poisoning cacao trees, forcing farmers to sell up for ridiculously low prices and face destitution. Companies who don’t care how young their bean pickers are, so long as they are picking beans. Yeah, I’m looking at you Nestle.
EG Inc does not purchase or accept any Nestle products, due to its unethical behaviour in relation to water and cacao in South America, and palm oil in Borneo.
We are far happier spending our money with more reputable businesses, like Coco Chocolate. In fact, they say it best on their site:
All cacao couverture sourced for tempering at Coco Chocolate is ethical and producers are members of SEDEX, ensuring ethical and responsible practices in labour standards (including employment conditions, profitable income for farmers, supporting community development projects and no child labour), health and safety, the environment and business ethics. As a result all can enjoy Coco Chocolate – creating value for all through the supply chain with transparency, traceability, productivity and quality. – Coco Chocolate website
Why is it so important for me to share this with you? Because you need to know how easy it is to find businesses who are doing the right thing and reward them! THAT is what World Chocolate Day is about. Raising awareness of the conflict with chocolate and bring good businesses into the light. If you are doing the right thing, you deserve a bit of love.
So today, on World Chocolate Day, I am telling you to share some love with a local business. Find a store doing the right thing; be it work conditions, ethical sources, or employing the vulnerable. Be like the chocolate and give them some of your love. Share your divine purchasing power and show them your support. Let them know you see them.
If you have a local fave, share their details in the comments below. We all want to know the best places to spend our money. And by the way, if you want to try out Coco Chocolate yourself, they have an online store:
My favourites are the Organic White Chocolate with Rose & Bergamot and the Organic Dark Chocolate with Rose & Black Pepper. *sigh*
Go! Chocolate! Be merry!
Disclaimer: This is not a sponsored or paid article. And while the staff at Coco Chocolate do provide delicious tasters, all opinions are my own.
Categories: Taking Over the World
Evil Genius Mum
Evil Genius Mum
- Taking over the world, one blog post at a time